Fresno State campus

Marketing Strategist

Apply now Job no: 498772
Work type: Staff
Location: Fresno
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications
Position Description

Marketing Strategist (Public Affairs / Communications Specialist III)

Compensation and Benefits

Anticipated Hiring Salary Range: $4,104 - $4,309 per month

Full classification Salary Range: $4,104 - $7,425 per month

This is a full-time, probationary, exempt position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 14 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.


Job Summary

The Marketing Strategist serves as a key member of the University Brand Strategy and Marketing team and works collaboratively to achieve the mission of the division “to inspire and increase philanthropy for the University.” 

Under the general supervision of the Director of Brand Strategy and Marketing, the Marketing Strategist will play a critical role in executing the university marketing plan to shape and manage the University’s brand, build awareness, inspire engagement and philanthropy, and position the University regionally and nationally.  The incumbent serves a strategic role in the development of University-wide marketing and philanthropic campaigns.  Target audiences include: the campus community, prospective students, alumni, opinion leaders, academic peers, donors and the general public, locally, nationally and globally. The Marketing Strategist supports day-to-day marketing operations by researching, writing, formatting and reporting information and materials to elevate brand awareness and the institutional reputation of the University.  The Marketing Strategist works closely with the Associate Vice President of Development, Directors of Development and others to write and edit development (fundraising) proposals and projects. Writing assignments include major gift funding proposals and customized communications to the donor community.


Key Qualifications

  • Incumbent must possess excellent writing, editing and communication skills, be highly organized and possess keen time-management skills to manage, track and meet various deadlines.
  • Must work fairly autonomously, exercise sound judgment and discretion, and maintain the highest standards of professionalism while working with a wide range of individuals.
  • Comprehensive knowledge and understanding of the role of communications and marketing in development/fundraising.
  • Must be a strategic thinker, committed to the practice of marketing and communications to shape and advance the institutional brand.
  • Expert knowledge of the latest communication methods that span beyond traditional mediums.

To view the full list of qualifications and job responsibilities, please click the Position Description button above.


Education and Experience

  • Bachelor’s degree in Marketing, Psychology, Public Relations, Journalism, English or equivalent experience in a related field.
  • Minimum of four years hands-on marketing experience in internship or professional position.
  • Minimum of four years of copywriting experience in internship or professional position


Department Summary

University Advancement ensures that a strong and consistent brand inspires and deepens the University’s bond with the public it serves. As such, it advances the brand objectives (and ultimately those of the University’s Strategic Plan) by executing on best marketing and communications practices.


Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.


Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Order 883 prohibits discrimination and Executive Order 927 prohibits harassment, on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State’s commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.


Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

Advertised: Pacific Standard Time
Applications close:

Back to search results Apply now Refer a friend

Share this:

| More
Applicant login to portal
Subscribe to Job alerts

Refine your search

Work type


Central California


Appointment Type
Bargaining Unit
Job Search Category/Discipline
Time Basis