Fresno State campus

Senior Video Producer

Apply now Job no: 509367
Work type: Staff
Location: Fresno
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications
Position Description

Senior Video Producer
(Information Technology Consultant III)

Compensation and Benefits

Anticipated Hiring Salary Range: $6,249 - $6,667 per month

Full classification Salary Range: $6,249 - $12,100 per month

This is a full-time, probationary, exempt position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 14 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.


Job Summary

Under the general direction of the Director of Brand Strategy and Marketing, the Senior Video Producer (Information Technology Consultant - Expert) produces high-profile multimedia productions that elevate Fresno State’s brand, build awareness, inspire engagement and philanthropy, and position the University regionally, nationally and globally.  The incumbent supports the Office of Brand Strategy and Marketing and University Advancement by serving a strategic role in conceptualizing and developing multimedia programs that educate, inspire and engage internal and external audiences including: the campus community, prospective students, current students, staff and faculty, alumni, donors, opinion leaders and the general public.  The Senior Video Producer works closely with members of the University Advancement team and partners across campus, in a self-motivated capacity, to oversee all aspects of video production for complex productions in film, television, radio, video or other multimedia. This position leads the University’s highest-level multimedia projects, including filming the President and other key stakeholders, with little room for error. 

This position is the lead producer and director for multimedia projects and performs work such as writing, directing, shooting, staging, and editing productions. The Senior Video Producer is accountable for all technical, aesthetic and programmatic components of productions, managing complex projects and assignments, working with graphic designers and writers in the preproduction, production and postproduction phases of the project. This position should be comfortable multitasking and working on shorter projects with tight deadlines along with long-term video campaigns. 

The position requires a broad and thorough understanding of videography, design theory, communications principles, strategies and tactics, comprehensive technical knowledge, digital storytelling, strong aesthetic and editorial sensibilities, the ability to work effectively with collaborators from a wide range of campus units, and strong skills in leading projects and people. The Senior Video Producer will either work independently or as part of a team, interact directly with students, faculty, staff, and alumni, donors and friends of Fresno State, operate equipment, scout locations and adapt to conditions all while maintaining high quality standards.

 Functioning as the lead video producer within the department, the Senior Video Producer sets the tone for the video team, providing lead direction to the video staff, offering guidance, instruction and training to all members of the team. The incumbent must be comfortable guiding the team from pre-production through post-production, ensuring that the team can efficiently succeed in producing compelling content that supports the strategic priorities of the University. This position prioritizes assignments and allocates time to duties mentioned below based upon direction from the Director of Brand Strategy and Marketing.  The Director will communicate priorities and time allocation.

Major duties of the job include:

  • Works with the Director of Brand Strategy and Marketing to create multimedia programs that support the University’s strategic priorities to increase University awareness and philanthropic support.

  • Partners with the Director of Brand Strategy and Marketing to develop visual content strategies that advance the University, and conceptualize overall video concepts that will bring Fresno State’s brand to life effectively and consistently.

  • Serves as the lead producer of the University’s highest level video productions for various uses, including advertisements, event videos, alumni and donor profiles, short documentaries, and marketing pieces that may support philanthropy, recruitment, alumni engagement, the Office of the President, athletics and other on-campus entities.

  • Develops and executes multimedia productions that incorporate all technical and media elements to effectively communicate the University’s brand messaging, programs, stories and impact. 

  • Develops multimedia materials that include such elements as moving video, sound and computer animation.

  • Develops detailed production plans for multimedia projects including staff, budget, facility contracted services and production schedules.

  • Functions as a producer and director for multimedia projects ensuring coordination of all media and technical elements including narration, computer graphics, audio and visual effects, recording, mixing and transmission as appropriate to the project.

  • Plans and facilitates studio and field-based video production including camera operation, editing, set and lighting design and audio production.

  • Interprets creative direction and creative briefs to develop highly engaging and effective visual and auditory solutions.

  • Works cross-functionally and collaboratively with the internal team, faculty and staff to recommend and produce video strategies and produce videos for both traditional and digital tactics.

  • Works extensively with offices within University Advancement to ensure visual video communication efforts are integrated with campus tactics, including web and social media.

  • Provides lead direction to the video team, including direct consultative support and training to junior team members on information technology-based systems primarily in the area of multimedia, and reviews and provides feedback on video productions to ensure quality and consistency with the University’s brand strategy.

  • Provides support and training seminars on information technology-based systems primarily in the area of multimedia to educate and empower on-campus partners to effectively produce videos that align with the University’s brand strategy.

  • Creates and maintains a spirit of collaboration, cooperation and teamwork through effective modeling and motivation.

  • Evaluates the team’s production effectiveness in meeting objectives and proactively identifies new processes and solutions to maximize team efficiency.

  • Oversees the video server, recommending effective and sustainable processes to archive b-roll and completed videos.

  • Uses tools for authoring interactive multimedia products delivered via a variety of synchronous and asynchronous techniques.

  • Communicates information through multimedia productions using strong research skills and broad knowledge of resources and techniques.

  • Other duties as assigned. 

Secondary duties of the job include:

  • Implements operating procedures and underlying technology in order to use and trouble-shoot equipment and systems.

  • Works with and trains students involved in production projects.

  • Advises the Director of Brand Strategy and Marketing on annual video budgets and manages production costs.

  • Manages the video equipment inventory list and refresh schedule, and researches and recommends new equipment purchases.

  • Works with the Director of Brand Strategy and Marketing to write policies and develop procedural guidelines for video production.

  • Recruits and partners with freelance individuals to assist with workload during peak production times.

  • Produces and broadcasts live productions, as needed.

  • Periodic weekend and evening hours to support multimedia productions.

Key Qualifications

  • Minimum Requirements: Knowledge, Skills, and Abilities:

    • Direct customer support related to digital video project scoping, development, and production.

    • End-to-end video production beginning with discussions and brainstorming with the client, and ending with finished video delivered to client in appropriate format.

    • Experience with video storyboarding, shooting, editing and publishing.

    • Strong leadership abilities, with a passionate attitude toward brand strategy and visionary thinking.

    • Knowledge of design theories and user interface design principles with the ability to conceptualize and produce storytelling video productions.

    • Ability to develop and create multimedia/video productions.

    • Ability to plan projects, coordinate resources, and work effectively with a team.

    • Non-linear digital video editing using Final Cut Pro or Adobe Premiere Pro.

    • Knowledge of captioning and accessibility techniques and systems.

    • Experience with live and on-demand streaming video.

    • Video codecs and ability to recommend appropriate video format for desired end product.

    • Experience with lighting and audio set-up and strike.

    • Demonstrated ability to work and communicate with users to effectively identify and efficiently meet their requirements.

    • Extensive knowledge of and ability to evaluate multimedia applications, including emerging and new digital trends, the latest in video equipment, best practices in video production, and multimedia publishing techniques.

    • In-depth understanding of the audience and visual communication strategies / methods. 

    • Self-motivated leader who can establish cooperative working relationships with others.

    • Subject matter expertise in the specialized discipline of multimedia or body of knowledge.

    • Can provide a portfolio of video projects as the lead producer that demonstrates the knowledge, skills, and abilities listed above.

To view the full list of qualifications and job responsibilities, please click the Position Description button above.

Education and Experience

  • Bachelor’s degree in communications, marketing, film/video production, art/design, or related field.
  • 5 years’ experience in direct customer support related to digital video project scoping, development and production, or, 
  • Equivalent combination of education and experience.

Department Summary

University Advancement’s mission is to inspire and increase philanthropy for the University. The division works with alumni, friends and our community to broaden the resources available to Fresno State, thereby strengthening higher education in the Central Valley and elevating our region.  Providing engagement opportunities is a primary role of the division, which deepens loyalty to Fresno State and its mission.  University Advancement ensures that a strong brand inspires and deepens the University’s bond with the public it serves. As such, it advances communications that uplift the image and reputation of the University and supports the University Strategic Plan.


Deadline & Application Instructions

Applications received by January 30, 2022 will be given full consideration by the search committee.

  • Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click “Apply Now” to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resumé/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.


Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.


Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State's commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.


Vaccination Interim Policy

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at and questions may be sent to


Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)

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