Fresno State campus

Assistant Director of Marketing & Fan Engagement

Apply now Job no: 509570
Work type: Staff
Location: Fresno
Categories: Excluded, Athletics, At-Will, Full Time
Position Description

Assistant Director of Marketing & Fan Engagement

Fresno State Athletic Corporation


Compensation and Benefits

Anticipated Hiring Pay: $5,200 per month

This is a full-time, probationary, exempt position and includes full benefits. Athletic Corporation employees are at-will.

The Fresno State Athletic Corporation provides a benefit package that includes medical, dental and vision plans, participation in the California Public Employees Retirement System (CalPERS), and sick and vacation time. A summary of benefit information can be found here (under Athletic Corporation header).


Job Summary

This position reports directly to the Director of Marketing and Fan Engagement.  This position is responsible for assisting in the planning, creating, and implementing of all marketing and promotional campaigns for Fresno State Athletics. Responsibilities include: leading all marketing and fan engagement efforts for men’s and women’s basketball while serving as a secondary lead for football, assisting in the management of the department’s primary social media platforms and digital media branding and marketing efforts, creating and executing campus and student marketing efforts, and developing and executing general promotional and fan engagement efforts with an emphasis on growing the fan base and revenue generation. Additional responsibilities include: conceptualizing and developing creative and consistent promotional initiatives that educate, inspire and engage external audiences; promoting single game, group ticket and season ticket sales campaigns for ticketed sports programs; and serving as the lead marketing liaison for assigned sports. This position has direct oversight of gameday staff, and student interns, and the school mascot program (TimeOut).


Key Qualifications

  • Demonstrated skillset in social media marketing and branding strategies
  • Competent in all current social media platforms (i.e. Facebook, Twitter, Instagram, Tik Tok, etc.)
  • Demonstrated successful experience conducting season, group and single game ticket sales campaigns
  • Competent in the use of Photoshop, Sound Director, PC and Microsoft Office Applications software including word processing, spreadsheets, databases, and web page development
  • Knowledge of:
      • Title IX regulations
      • NCAA, Mountain West rules, compliance and regulations
  • Strong oral, written communication and creativity skills


To view the full list of qualifications and job responsibilities, please click the Position Description button above.


Education and Experience

  • Bachelor’s degree in Marketing, Sports Management, or related field
  • Three or more years of recent athletics marketing/promotions experience


Application Instructions

Applications received by January 18, 2022 will be given full consideration by the search committee. Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click “Apply Now” to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resumé/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.


Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.


Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State's commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.


Vaccination Interim Policy

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at and questions may be sent to


Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

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