Fresno State campus

Associate Director of Brand Strategy and Marketing

Apply now Job no: 514993
Work type: Management (MPP)
Location: Fresno
Categories: MPP, At-Will, Full Time, Marketing/Communications
Position Description

Associate Director of Brand Strategy and Marketing
(Administrator I)

Compensation and Benefits

Anticipated hiring salary is $70,000 - $73,000 and is competitive and negotiable depending on the strength of qualifications. This is a CSU Management Personnel Plan (MPP) position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 14 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.


Job Summary

Under the general supervision of the Director of Brand Strategy and Marketing, the Associate Director of Brand Strategy and Marketing will play a critical role in developing and executing the university marketing plan to shape and manage the Fresno State’s brand, build awareness, inspire engagement and philanthropy, and position the University regionally, nationally and globally. The incumbent serves a strategic role in the conception and execution of University-wide marketing and philanthropic campaigns, targeting various audiences including: the campus community, prospective students, current students, staff and faculty, alumni, donors, opinion leaders and the general public.

In addition, the Associate Director of Marketing is responsible for all digital and online marketing efforts for the University, including managing the website, email marketing and other digital tactics in coordination with the Brand Strategy and Marketing team and various campus leaders.

This managerial position is covered by the Management Personnel Plan. Supervisory duties include interviewing, selecting and training of employees in University Brand Strategy and Marketing; directing their work; appraising their productivity and efficiency for the purpose of recommending retention, handling or recommending resolution to their complaints and grievances and recommending disciplinary action when necessary; planning the work; determining the techniques to be used; proportioning the work among the employees; determining the types of materials, supplies, or equipment to be used.


Key Qualifications

  • Advanced knowledge of marketing functions, including marketing strategy/planning, direct marketing, event marketing, campaign marketing, collateral and video production, online and social media marketing, and traditional marketing channels and techniques. 
  • Expert knowledge of communications and marketing objectives and ability to translate them both orally and in written format for effective communications and marketing campaigns.
  • Demonstrated ability to create, develop, and implement comprehensive long and short-term strategic marketing plans.
  • Experience discovering and composing compelling stories that not only convey but also humanize institutional messages and priorities through powerful narrative.
  • Demonstrated ability to apply content strategy, marketing and branding best practices, as well as institutional identity standards, to the development of branded experiences, events, initiatives and campaigns.
  • Demonstrated experience working with marketing principles and practice as they relate to print and digital communications and marketing.
  • Expert networking and interpersonal skills, including strong consultative and persuasive skills to work with internal and external constituents.
  • Demonstrated leadership and experience motivating and managing a team.
  • Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities and to respond appropriately to conflicts and problems.
  • Ability to initiate, establish, and foster communication and teamwork by maintaining a positive and productive work atmosphere in the University.
  • Ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
  • Knowledge of using iModules, Marketo or similar marketing automation systems for internal and external communications.
  • Knowledge of using Omni Update Campus or a similar content management system to manage website updates.
  • Knowledge of using various social media channels (standard and emerging platforms).
  • Knowledge of general practices, methods and procedures related to marketing and communications. 


To view the full list of qualifications and job responsibilities, please click the Position Description button above.


Education and Experience

  • Bachelor’s degree in Marketing, Psychology, Public Relations, Business, Journalism, English or equivalent
    discipline in a related field.
  • Minimum of four years of recent, increasingly responsible professional experience in marketing, public relations,
    communications, or agency environment; a combination of education and directly related experience will be
    • Specialized Skills:
      • Knowledge of accessibility standards and web requirements.
    • Preferred Skills:
      • Minimum of two years of supervisory experience demonstrating the capacity to successfully direct and lead a team.
      • Previous experience working in a higher education setting.
      • Previous experience working in philanthropy and executing marketing campaigns aimed at increasing private support for an organization.
      • User-experience of iModules s for internal and external email communications.
      • User-experience of Omni Update Campus for website development/editing/design.


Department Summary

University Advancement’s mission is to inspire and increase philanthropy for the University. The division works with alumni, friends and our community to broaden the resources available to Fresno State, thereby strengthening higher education in the Central Valley and elevating our region. Providing engagement opportunities is a primary role of the division, which deepens loyalty to Fresno State and its mission. University Advancement ensures that a strong brand inspires and deepens the University’s bond with the public it serves. As such, it advances communications that uplift the image and reputation of the University and supports the University Strategic Plan.  


Deadline & Application Instructions

Applications received by June 26, 2022 will be given full consideration by the search committee.

  • Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click “Apply Now” to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resumé/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.


Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.


Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State's commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.


Vaccination Interim Policy

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at and questions may be sent to


Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)

Advertised: Pacific Daylight Time
Applications close:

Back to search results Apply now Refer a friend

Share this:

| More
Applicant login to portal
Subscribe to Job alerts

Refine your search

Work type


Central California


Appointment Type
Bargaining Unit
Job Search Category/Discipline
Time Basis