Associate Vice President for Strategic Enrollment
(Administrator III)

Compensation and Benefits

The anticipated hiring salary is $165,000 - $185,000 per year and is competitive and negotiable depending on the strength of qualifications. This is a CSU Management Personnel Plan (MPP) position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Job Summary

Reporting to the Vice President for Student Affairs and Enrollment Management, the Associate Vice President (AVP) for Strategic Enrollment works collaboratively with the divisional leadership team and campus leaders to admit, enroll new students to the university, improve retention, and serves as chair of the Strategic Enrollment Management committee. The AVP is an innovative and data-driven enrollment professional serving in a key leadership role responsible for developing a comprehensive system of recruitment and outreach activities that will shape the University’s recruitment and enrollment plan. The AVP is a nimble enrollment manager who creatively leverages units they oversee to maximize enrollment for Fresno State.

The AVP is responsible for ensuring the plan aligns with the strategic plan of the University, the CSU Strategic Enrollment Management plan, and new Student Success Framework by using innovative recruitment technologies, leveraging multichannel social media techniques, considering the current enrollment target and competitive markets, effectively marketing and communicating the university brand, developing strategic recruitment initiatives, and using data to make informed decisions. The AVP provides leadership in planning and program development to the directors of the following departments and their staff: Admissions and University Registrar, Recruitment and Special Programs, and Financial Aid and Scholarships.

The AVP is expected to utilize the principles of data-driven decision-making and is responsible for identifying, developing, and implementing strategies that yield quantifiable and measurable outcomes. This requires significant planning and management of the undergraduate recruitment and admissions funnel to ensure enrollment is within the designated targets. The AVP is responsible for collaborating closely with various divisions and departments on campus, outside of Enrollment Management, to holistically advance the university's enrollment goals.

Some immediate priorities the AVP is expected to address:
1. Lead the implementation of the Fresno State and CSU Strategic Enrollment Management plans
2. Drive innovative and efficient enrollment solutions that streamline processes and improve the student experience during a time of significant budget constraints.
3. Implement strategic initiatives that strengthen the value and competitiveness of a Fresno State degree, enhancing its appeal to prospective students and families. This includes Bulldog Bound, Bulldog Bound Transfer, and LaunchPad.
4. Effectively manage both new and continuing student enrollment to meet university-wide targets and maintain a balanced enrollment profile.
5. Collaborate closely with Academic Affairs to ensure enrollment strategies are fully aligned with academic priorities, program capacity, and instructional support.
6. Address shifting in the enrollment trends, including declining first-time freshman applicants and a rising emphasis on transfer student recruitment.
7. Expand outreach to non-traditional student populations, attracting and enrolling adult learners, working professionals, and other emerging student groups.

Key Qualifications

• Knowledge of:
  • Recruitment and admissions funnel and current techniques for managing the process to meet enrollment targets.
  • Knowledge of national and regional trends and best practices in admissions, financial aid and scholarships, student records, graduation, and registration best practices.
  • Demonstrated experience with management and maintenance of integrated student information systems, institutional data reporting, degree audit, data analysis, data warehousing, and data security.
  • Thorough knowledge of effective supervisory principles, practices, and techniques.
  • Demonstrated working knowledge of relevant policies, procedures, state and federal regulations.
  • Knowledge of program development, evaluation, and human resource management.
  • Knowledge of the principles and practices of effective leadership, motivation and performance evaluation.
  • Sound knowledge of student development theory and sensitivity to issues and needs of students from low-income, diverse ethnic and cultural backgrounds.
  • Computer office systems and ability to use technology and software packages (Microsoft Office Suite, Google apps).
• Skill/Ability to:
  • Possess leadership qualities including effective motivation, supervision, delegation, planning and assessment skills.
  • Provide leadership in the organization, implementation, and evaluation of programs and activities.
  • Supervision skills with a proven ability to manage and lead a complex Student Affairs unit.
  • Demonstrated ability to research, analyze, interpret, evaluate and apply university and CSU rules, regulations and policies.
  • Conflict resolution skills with ability to analyze situations, identify feasible solutions and present recommendations in a concise, logical and systematic manner.
  • Exercise sound administrative judgment and initiative in the development of new methods and procedures and in the solution of difficult personnel problems.
  • Use technology to enhance student services and success.
  • Demonstrated commitment to diversity with ability to foster an inclusive workplace and promote a positive and service-oriented collegial work environment.
  • Support the mission of the CSU, University, Academic Affairs and Student Affairs and Enrollment Management.
  • Develop and implement short and long-term plans and initiatives to meet established goals and advance the vision of the university.
  • Employ assessment and quality-improvement process strategies in a higher education setting.
  • Perform market research and analysis to effectively inform recruitment strategies.
  • Understand and stay current on industry standards around admissions, recruitment, and outreach.
  • Present clear and concise information both orally and in written form. Effectively communicate and collaborate at all levels within the campus and external communities.
  • Effectively manage organizational change and develop a cohesive team environment.
  • Utilize technology, tools, and resources to improve processes and efficiencies such as prospect management, student lifecycle recruitment, predictive analysis, and streamlining admissions processing.

To view the full list of qualifications and job responsibilities, please click the Position Description button above.

Education and Experience

• Master's degree from an accredited institution of higher education.
• Five (5) years of experience in a management role successfully managing recruiting/admissions or similar types of programs.
• Experience using technology, tools, and resources to improve processes and efficiencies such as prospect management, student lifecycle recruitment, predictive analysis, and streamlining admissions processing.
• Experience developing and implementing recruiting and/or admission strategies and practices that result in quantifiable and measurable enrollment outcomes.
  • Preferred Knowledge:
    • Knowledge of Federal and State Aid programs.
    • Knowledge of federally funded programs (TRIO, Special programs).

Department Summary

The mission of the Division of Student Affairs and Enrollment Management is to connect all students with their full potential.
Our divisional mission supports the overarching Fresno State mission to “empower students for success through a transformative education rooted in active service with diverse communities” by implementing the experiential learning model, helping students to expand their perspectives and to prepare holistically for individual, interpersonal, career, and societal success.

Deadline & Application Instructions

Applications received by March 29, 2026 will be given full consideration by the search committee.

• Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click “Apply Now” to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resumé/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.

Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.

Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State's commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.

COVID19 Vaccination Policy

Per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.  Questions may be sent to hr@csufresno.edu.

Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)